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Case Study on Bottle Water

As people who constantly find ourselves drinking bottled water out of convenience whilst wanting to be environmentally friendly, my partner Yolanda Ma and I decided to solve this first world problem head on by understanding a specific target audience. By tackling the core of the problem as to why people of our calibers do it, we dug heavily into the world of fashion and the non-committal aspects of our generation in order to find the root of this issue and how we could bring the problem closer to home.