Trend Report: The Future of Communication
Under the guidance of Jeff Squires, current trend researcher at R/GA (x-trend researcher at PSFK), we employed the tools used by PSFK in their establishments of trend reports. The methodology was fairly simple: new information and raw data was scoured over the web for a period of 3-4 months. Following that, pattern recognition was employed to identify micro trends. The goal of this trend report is to look closer at the possible implications and after-effects to help businesses and organizations move along. These calculated predictions cover how communication and connectivity has changed, what is happening now, and what they may lead to in the future.